NEW SERVICE -
ETHICAL EMAIL MARKETING
Allow us to introduce a new service, managing
this service is a new member of 2 Digital - Sarah
Penn.
Sarah has been working in
the industry of online marketing for nearly 10
years. Her main focus being on email marketing
for the property and banking industry. We are
very pleased and fortunate to have her join us.
So if you have any queries regarding a campaign
you wish to introduce or want advice on our Ethical
Email Marketing Service please do not hesitate
to contact Sarah or Mike.
What is Email Marketing?
Email marketing encourages
companies to send unwanted junkmail to unsolicited
normally bought in email addresses. This is
a pure numbers game which has limited success
apart from increasing the amount of unwanted
annoying emails that circulate the internet.
Whereas ETHICAL EMAIL MARKETING does not use
or encourage the use of bought in email address
lists.
2 Digital are pleased
to introduce their Ethical Email Marketing
Campaigns, dedicated to providing you with
a hassle free, cost
effective and measurable means
of communication with your subscribed contacts.
What can you use Ethical Email
Marketing for?
Email communication is an
effective tool to deliver your organisation’s
message instantly; for example, a monthly newsletter,
your latest offers or even your change of business
address and much much more. Your email you
can include images(photographs, logos), text
and links which your contacts can click on
taking them to straight to a specific part
of your website or to an article you have written,
the choice is yours.
How is it Ethical?
We use your contact list, therefore ensuring the only people
who read your message are those that actually want to hear what you have to
say. Your contacts, your message!
Before your message is sent out we will spam test it to ensure that it ends
up in their inbox rather than their junk mail folder. This is also a green
alternative to producing costly direct postal campaigns, therefore helping
to reduce your companies carbon footprint.
How does it work and how is it hassle free?
You send us your contact
list, your images, your text, your attachments
and we do the rest, the only thing you will
have to do is approve your final template
and tell us the date and even the time that
you would like your Ethical Email Marketing
campaign sent out.
What's the catch?
There isn’t one. 2
Digital will create your tailor made Ethical
Email Marketing campaign using your contact
list and then providing you witha detailed
campaign report.
What happens after your campaign?
Your account manager will
contact you via email sending you a campaign
report. You will also receive a phone call
to discuss the various points contained within
the report. This information is vital for any
business looking for a detailed and constructive
information about how successful their campaign
was. The type of information you will recieve
includes:
- How many people have unsubscribed, if any
- How many emails did not make it to the receipients box (wrong email address)
- How many emails were successfully delivered
- How many times that recipient viewed the email
- If the email was forwarded on to a friend or colleague
- Which links on the campaign were clicked on
- Which page on your website was visited from this campaign
- If directing to an ecommerce website what was the total value of the spend
of the customers due to the clicking of the link.
- You are able to compare reports from previous campaigns
- An integration with the report from google analytiks
- A Report showing geographical area data
- We can even tell you what method your customer is using to view your email,
ie Outlook, Lotus Notes or even an iPhone.
Plus much more.....
DO YOU GET THIS REPORTING FROM A TRADITIONAL DIRECT MAIL CAMPAIGN?
For more information Email sarah@2digital.co.uk or mike@2digital.co.uk or
to arrange your campaign today.
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